Acquisitions by Samsung

Samsung has been notoriously wary of such expansion since its unsuccessful purchase of companies in the late 1990s. Samsung, which has mainly focused on organic growth, has made no major acquisitions in past 10-years.

* Rolex-Swiss watch battle

Samsung Techwin acquired a German camera maker Rollei on 1995. Samsung(Rollei) used its optic expertise on the crystals of a new line of 100% Swiss-made watches, designed by a team of watchmakers at Nouvelle Piquerez S.A. in Bassequort, Switzerland. Rolex's decision to fight Rollei on every front stemmed from the close resemblance between the two names and fears that its sales would suffer as a consequence. In the face of such a threat, the Geneva firm decided to confront. Rolex, this was also a demonstration of the Swiss watch industry's determination to defend itself when an established brand is threatened. Rolex sees this front-line battle as vital for the entire Swiss watch industry. Rolex has succeeded in keeping Rollei out of the German market. On 11 March,1995 the Cologne District court prohibited the advertising and sale of Rollei watches on German territory.

* Fokker-Dutch aircraft maker

Samsung lost a chance to revive its failed bid to take over Dutch aircraft maker Fokker when other airplane makers rejected its offer to form a consortium. The three proposed partners--Hyundai, Hanjin and Daewoo--have notified the South Korean government that they will not join Samsung Aerospace Industries Ltd.

* AST Research

Samsung bought AST(1994)and tried to break into North America a few years back, but the effort floundered. samsung was forced to close the California-based computer maker after a mass defection of research talent and a string of losses. .

* FUBU clothing and apparel -A rare case of a successful

In 1992, Daymond John started the company with a hat collection that was made in his house in the Queens Area of New York City. To fund the company, John had to mortgage his house for $100,000. With his friends, namely J. Alexander Martin, Carl Brown, and Keith Perrin, half of his house was turned into the first factory of FUBU, while the other half remained as the living quarters. Along with the expansion of FUBU, Samsung, a Korean company, invested in FUBU in 1995.

* Lehman Brothers Holdings’ Asian operations

Samsung Securities was one of a handful of brokerages looking into Lehman Brothers Holdings. But Nomura Holdings has reportedly waved the biggest check to win its bid for Lehman Brothers Holdings’ Asian operations, beating out Samsung Securities, Standard Chartered, and Barclays. Ironically, after few months Samsung Securities Co., Ltd. and City of London-based N M Rothschild & Sons(more commonly known simply as Rothschild) have agreed to form a strategic alliance in investment banking business. Two parties will jointly work on cross border mergers and acquisition deals.